Chapter 3, page 142
Interaction through others

Gröna Lund, an amusement park in Sweden, wanted to build excitement around its new haunted house. To do that, they staged an unexpected twist on the classic “Kiss Cam” during a movie theater screening. A camera zoomed in on couples in the audience, showing their kisses on the big screen, accompanied by cheers and applause. What most of the audience didn’t know was that a terrifying twist was coming. Suddenly, a zombie appeared among the rows & seats and attacked one of the couples just caught on camera. The lights dimmed, chilling sounds blared from the speakers, and chaos erupted in the theater until the lights came back on and a message flashed on the screen revealing the upcoming premiere of House of Nightmares. The room filled with laughter and applause, and moviegoers were left with an experience they wouldn’t soon forget. The shocked reactions were filmed and edited into a video that went on to scare and entertain millions of viewers online.