catch the feeling – the art of designing meaningful experiences
IF IT ISN’T FELT, IT WON’T STICK
That simple truth is at the heart of this book. We often think people act on facts and logic – but it’s really their feelings that guide them. Both in private life and at work. When you begin to design for what people feel, not just what they think, everything changes. That’s when true engagement, and great value, is created.
EXPERIENCE DESIGN – YOUR GOLDMINE
Catch the Feeling helps you grow the value of your business in meaningful and lasting ways – while contributing to a better life for the people who matter most to you. The book offers key insights, inspiring examples, and practical tools for creating experiences that truly make a difference – whether you work in leadership, business development, or marketing. Whether you’re transforming an entire organization or simply planning a dinner for someone you care about.
Catch the Feeling makes your (work)life more joyful, more meaningful – and more profitable.
We’d love to hear from you!
What’s your passion for designing meaningful experiences? Share your thoughts with us – we’re always curious to connect with like-minded people.
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The book is currently sold in Sweden, and we’re exploring distribution in other markets. If you have inquiries or ideas, we’d be happy to hear from you – just drop us an email
About the authors
Arvid Axland, and Niels Kjærgaard-Jensen first met at a conference on Experience Design hosted by the Kaospilot School in Denmark. When Arvid’s ideas on emotional communication and brand building met Niels’ background in organizational development and holistic experience design, a creative spark was ignited – leading to several collaborations, a now well-established process for experience design, and not least: this book.
Niels Kjærgaard-Jensen
Niels works in Norway as an innovation project leader, facilitator, and inspirer. He was introduced to Experience Design via the Imagineering method during his time as a lecturer and program innovator at Breda University of Applied Sciences in the Netherlands. Since then, he has continued to educate individuals and organizations worldwide, including through the Kaospilot Experience Design program in Denmark, which he developed.
Follow Niels on Linkedin
Arvid Axland
Arvid is one of the most highly regarded speakers in the fields of communication and customer experience. He is the founder of the communications agency Pool in Sweden, where he helps companies create greater value through an experience-driven approach. He has worked as an experience coach for hundreds of organizations and brands – and many of the examples and insights in this book are drawn from those experiences.
Learn more at arvidaxland.com
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